Why Choose a Fractional CMO

Did you know that the average full-time CMO salary without benefits or any additional compensation is roughly $225k-$375k? 

In addition to a marketing leader, your business needs employees or agencies to run ads, deliver creatives, and come up with great content that connects with your customers in a meaningful way. With extra headcount and overhead agency feels, a typical budget for healthcare marketing teams can easily reach $500,000/year.

If your organization is earning less than $30M per year, you probably don’t need a full-time CMO.

How can a Fractional CMO reduce the cost of a marketing department?

As a fractional CMO, I create the marketing strategy, overseeing execution, and guide the marketing team while scaling back the budget and hours required for a CMO.

A fractional CMO costs around 60% less than a traditional CMO, but can often deliver greater experience, knowledge, and insight.

When we work together, I take hiring and vetting off your plate and out of headhunter hands we can hire talented marketing technicians and agencies at a lower cost. That can reduce marketing cost by at least $50k.

However, if you choose to take the traditional route, you could end up paying around $400k over 12 months for a Chief Marketing Officer plus a marketing team!

What can a Fractional CMO do for your business?

Think of a Fractional CMO as having a seasoned marketing leader in your corner but without the full-time price tag. You get all the strategic thinking and experience of a top-tier marketing exec, but scaled to fit what your business actually needs right now.

I’ll jump in with your leadership team to level up your marketing game and help drive real growth… all on a part-time, flexible basis that works for you.

I use the Fractional Marketing Framework to lead marketing teams, guide big initiatives, and make sure we’re tracking the metrics that actually matter for your business.

Lead Your Marketing Department

Great marketing leaders know when to step back and let their teams shine. I’ll work closely with your marketing team, helping them make smart calls about who to develop and promote so you’re building a solid leadership lineup. Plus, I’ll spot when it’s time to bring in fresh talent and expand the team.

Develop Marketing Strategies

A Fractional CMO needs to understand marketing strategies and know what’s happening in your industry right now. I can look at your current marketing plan and figure out if it needs a tweak, a refresh, or a complete do-over. I’ll also make sure your team has what they need to actually pull off great campaigns, and I’ll stay involved to adjust things as trends shift.

Establishes & Tracks KPIs

Key performance indicators are the metrics that report if your marketing is actually working. I’ll set up the right metrics so your team knows what they’re aiming for and can see if they’re on track or need to course-correct along the way.

Indicators your business could benefit from a fractional CMO

If you are ready to build a marketing program that scales with your organization so it’s measurable, compliant, and built for the long-haul, you need a fractional CMO on your side.