Call off the Search

I’m Taylor Desens, a fast learning energetic Marketing Leader with big goals and a robust imagination.

I love developing creative solutions built on an understanding of sales-driven art direction, data-based marketing campaigns, and conversion-optimized web design.

If you’re looking for a Marketing Strategist that drives change and delivers results, you’ve found me.

Let's Talk

I’ve Got Marketing Skills

I love an over-all picture, so I like to know a little bit of everything. During my 8 years in Marketing, I’ve enjoy leading multi-channel campaigns across email, social, and re-marketing platforms to drive demand generation initiatives, developed brand and web presences based on customer experience improvements, and optimized web initiatives through A/B Multivariate testing to deliver data-driven results for lead-generation improvement opportunities.

Strategy

Branding

Web

Optimization

Lead Gen

Demand Gen

SEO

Social

Ads

I Love Metric-Driven Results

Data helps teams and organizations to quantify success, and I use analytics to understand and iteratively improve my own skills. Some of the quantifiable successes I am most proud of achieving with my teams are:

  • I led the development of a Conversion Rate Optimization program that introduced A/B multi-variant testing in 25 markets. Our biggest experiment drove a 15% increase in take rate for the most expensive product – that was a $16 Million increase in global revenue!

  • Increased organic traffic by 26% across top 10 B2B landing pages through SEO initiatives

  • Collaborated with Marketing leaders to develop a lead generation strategy that increased qualified leads across global markets by 19% YOY

  • I led the integration of Hubspot’s CRM platform with our existing WordPress website. We created lead generation pages supported by automated email campaigns that resulted in a 28% increase in leads.

  • I worked with Account Managers to improve landing pages from partner & affiliate traffic to deliver a click through rate increase of 22% and conversion rate increase of 6%.

Here’s the History: My Past Experience

CIBT, Inc

March 2014 - Present

CIBT is the leading provider of immigration and visa services for corporations and individuals around the world. CIBT offers a comprehensive suite of services under two primary brands: Newland Chase and CIBTvisas.
  • Digital Marketing Director

    Oct 2018 - Present

    Worked with Marketing, Sales, and Software leaders to develop large-scale global marketing strategy for the organization. Strategically involved in developing marketing campaigns and demand-generation expansion across 60 websites to lead an increased focus on B2B markets.

    • Lead Search Engine Optimization initiatives in our largest market to increase organic traffic by 26% across top 10 B2B landing pages
    • Drove improvements to the lead generation strategy that resulted in a 19% increase YOY
    • Lead the move of one of our e-commerce websites from contractor-created CMS to WordPress and reduce monthly spend
      • Integrated with proprietary APIs to deliver dynamic content across the platform
      • Implemented Yoast SEO plugin to bring SEO initiatives in-house
      • Revised structure to increase funnel and optimized OLO to increase conversion rate by 7%
    • Worked closely with the executive team to revise the existing sales model from a shared focus on B2B and B2C to a targeted B2B environment.
      • Developed demand-generation strategies that re-focused website attention on corporate clients
      • Created lead-generation opportunities that automatically identifies ideal clients through SalesForce Pardot’s scoring and grading platforms
    • Developed communication strategy for expansion of services into China and Italy through email, social, and web campaigns.
  • Senior Marketing Manager

    May 2017 - Oct 2018

    Led Marketing Team web initiatives to increase OLO conversions, develop lead generation strategies, and demand generation initiatives across 25 global markets.

    • Led Conversion Rate Optimization program to launch A/B multivariate testing across 60 websites; implemented new platforms and testing programs that reduced reliance on Software and Project Management teams.
      • Developed iterative CRO experiments to widen the order funnel and increase take rate of low-converting upsells by 107%
      • Drove improvements to our most expensive concierge service that generated a 15% increase in take rate – a $16M increase in revenue across global markets
    • Led the integration of Hubspot platform with existing service-based website; developed gated pages, and custom email campaigns to support automated initiatives to increase leads by 28%
  • Digital Marketing Manager

    Mar 2014 - May 2017

    Worked with the Vice President of Marketing and the Global Sales Team to develop web-based strategies that support B2B and B2B2C campaigns. Led marketing initiatives for new software and website integrations.

    • Developed landing pages for partner and affiliates that send traffic to our website; Increased conversion rate by 6%
    • Worked with Sales Team to improve global RFPs, including improvements which lead to the win of global services contract for Facebook and other Fortune 500 companies
    • Developed collateral, email, and social media campaigns to raise awareness of participation in global event
    • Provided offline and online collateral and content for Sales Team

A Briggs Passport & Visa Expeditors

Aug 2013 - Oct 2014

A Briggs was a leading US Passport and global visa expeditor based in Washington DC with offices around the country. A Briggs was acquired by CIBTvisas in 2014.
  • Web & Content Manager

    Aug 2013 - Oct 2014

    Worked with the CEO to create a brand renewal strategy that focused on lead generation and website optimization. Developed and implemented content strategies, social media campaigns, and landing page improvements to increase funnel engagement by 50% and conversions by 3%.


Marketing Consultant

Nov 2011 - Present

I Work with small and medium-sized businesses in the technology sector to maximize their presence online through branding, web development, search engine optimization, email campaigns, re-marketing initiatives, and conversion rate optimization. I have partnered with multiple agencies including 501 Design Team, Sides Creative, and LogicVue Solutions.

Let’s Talk

You made it this far – why stop now?

If I sound like a good fit for your organization, or if you’re just interested in saying hello – schedule a meeting and let’s have a chat.