Call off the Search

I’m Taylor Desens, a fast learning energetic Marketing Leader with big goals and a robust imagination.

I love developing creative solutions built on an understanding of sales-driven art direction, data-based marketing campaigns, and conversion-optimized web design.

If you’re looking for a Marketing Strategist that drives change and delivers results, you’ve found me.

Let's Talk

I’ve Got Marketing Skills

I love an over-all picture, so I like to know a little bit of everything. During my 8 years in Marketing, I’ve enjoy leading multi-channel campaigns across email, social, and re-marketing platforms to drive demand generation initiatives, developed brand and web presences based on customer experience improvements, and optimized web initiatives through A/B Multivariate testing to deliver data-driven results for lead-generation improvement opportunities.

Strategy

Branding

Web

Optimization

Lead Gen

Demand Gen

SEO

Taylor is one of the most talented people I have ever worked with. She also possesses one of the best work ethics I have ever encountered, which enables her to accomplish the output of a small team. She is a driven individual that is never satisfied with the status quo, she is constantly looking to improve.

It was an extreme pleasure to work with Taylor and I hope our paths cross again one day.

Adam Brayman

Director of Digital Marketing and E-Commerce at NFIB

I have worked with Taylor on many projects where she was the lead designer. Her vision is always for an overall picture. She does not look at short term fixes alone but puts it in perspective of the larger gain. She has been a team player and has worked with multiple teams across the globe during our website facelift projects.

I’ve learned a lot from Taylor and gladly recommend her to any organization that is looking for an individual miles ahead of the rest in every aspect.

Vidya Kaklij

Director of Development Project Management at CIBT, Inc

Taylor brings an incredible, helpful balance of creative and technical skills to each of her projects. She is creative with design and with coding… She communicates often and effectively before a problem arises and when one does, limiting the amount of wasted time redoing or reworking an aspect of the project. Her proactive approach has kept projects on time for clients.

I am also very impressed with her ability to communicate directly with clients, speaking on their level so they have understanding of what is going on with their project. As a Project Manager, there are not many technical people who I have found to be able to not overwhelm a client with jargon.

Taylor is very much a team player, one that I have enjoyed working with immensely.

Stephanie Sides

Social Media Strategist & Trainer at Social Chicy

I Love Metric-Driven Results

Data helps teams and organizations to quantify success, and I use analytics to understand and iteratively improve my own skills. Some of the quantifiable successes I am most proud of achieving with my teams are:

I led the development of a Conversion Rate Optimization program that introduced A/B multi-variant testing in 25 markets. Our biggest experiment drove a 15% increase in take rate for the most expensive product – that was a $16 Million increase in global revenue!
Increased organic traffic by 26% across top 10 B2B landing pages through SEO initiatives
Collaborated with Marketing leaders to develop a lead generation strategy that increased qualified leads across global markets by 19% YOY
I led the integration of Hubspot’s CRM platform with our existing WordPress website. We created lead generation pages supported by automated email campaigns that resulted in a 28% increase in leads.
I worked with Account Managers to improve landing pages from partner & affiliate traffic to deliver a click through rate increase of 22% and conversion rate increase of 6%.

Here’s the History: My Past Experience

CIBT, Inc

March 2014 - Present

CIBT is the leading provider of immigration and visa services for corporations and individuals around the world. CIBT offers a comprehensive suite of services under two primary brands: Newland Chase and CIBTvisas.

Digital Marketing Director
Oct 2018 - Present

Worked with Marketing, Sales, and Software leaders to develop large-scale global marketing strategy for the organization. Strategically involved in developing marketing campaigns and demand-generation expansion across 60 websites to lead an increased focus on B2B markets.
- Lead Search Engine Optimization initiatives in our largest market to increase organic traffic by 26% across top 10 B2B landing pages
- Drove improvements to the lead generation strategy that resulted in a 19% increase YOY
- Lead the move of one of our e-commerce websites from contractor-created CMS to WordPress and reduce monthly spend
  - Integrated with proprietary APIs to deliver dynamic content across the platform
  - Implemented Yoast SEO plugin to bring SEO initiatives in-house
  - Revised structure to increase funnel and optimized OLO to increase conversion rate by 7%
- Worked closely with the executive team to revise the existing sales model from a shared focus on B2B and B2C to a targeted B2B environment.
  - Developed demand-generation strategies that re-focused website attention on corporate clients
  - Created lead-generation opportunities that automatically identifies ideal clients through SalesForce Pardot’s scoring and grading platforms
- Developed communication strategy for expansion of services into China and Italy through email, social, and web campaigns.
Senior Marketing Manager
May 2017 - Oct 2018

Led Marketing Team web initiatives to increase OLO conversions, develop lead generation strategies, and demand generation initiatives across 25 global markets.
- Led Conversion Rate Optimization program to launch A/B multivariate testing across 60 websites; implemented new platforms and testing programs that reduced reliance on Software and Project Management teams.
  - Developed iterative CRO experiments to widen the order funnel and increase take rate of low-converting upsells by 107%
  - Drove improvements to our most expensive concierge service that generated a 15% increase in take rate – a $16M increase in revenue across global markets
- Led the integration of Hubspot platform with existing service-based website; developed gated pages, and custom email campaigns to support automated initiatives to increase leads by 28%
Digital Marketing Manager
Mar 2014 - May 2017

Worked with the Vice President of Marketing and the Global Sales Team to develop web-based strategies that support B2B and B2B2C campaigns. Led marketing initiatives for new software and website integrations.
- Developed landing pages for partner and affiliates that send traffic to our website; Increased conversion rate by 6%
- Worked with Sales Team to improve global RFPs, including improvements which lead to the win of global services contract for Facebook and other Fortune 500 companies
- Developed collateral, email, and social media campaigns to raise awareness of participation in global event
- Provided offline and online collateral and content for Sales Team

A Briggs Passport & Visa Expeditors

Aug 2013 - Oct 2014

A Briggs was a leading US Passport and global visa expeditor based in Washington DC with offices around the country. A Briggs was acquired by CIBTvisas in 2014.

Web & Content Manager

Aug 2013 - Oct 2014

Worked with the CEO to create a brand renewal strategy that focused on lead generation and website optimization. Developed and implemented content strategies, social media campaigns, and landing page improvements to increase funnel engagement by 50% and conversions by 3%.

Marketing Consultant

Nov 2011 - Present

I Work with small and medium-sized businesses in the technology sector to maximize their presence online through branding, web development, search engine optimization, email campaigns, re-marketing initiatives, and conversion rate optimization. I have partnered with multiple agencies including 501 Design Team, Sides Creative, and LogicVue Solutions.