Heya, I’m Taylor

I am a Fractional CMO partnering with B2C companies focused on improving user flows.

I’m great at integrating disconnected ideas to build solutions to big problems.

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What do I do?

By focusing on user flow improvements, I help B2C companies convert more often.

In addition to creating strategies that deliver more authentic user experiences, I focus on CRO to modernize and improve marketing efforts across touch points.

I’ve been working with CRO for almost a decade. After my first big win — a 15% increase in conversions for a premium product generated over $16M across global markets — I was hooked.

Who do I work with?

I work with companies who are actively trying to create more wins with their marketing budget.

Most companies I work with either have a one-person-wearing-many-hats marketing approach, or are outsourcing marketing efforts but can’t keep it all in check.

I bring clarity to the team by defining strategies, setting goals, and outlining the expectations for a marketing team so we can be more efficient in the long-run.

Who I’ve worked with

I work with business across industries. From healthcare to technology, and even marine hospitality, I enjoy learning about the unique challenges that face each business.

Now Some Fun

I’m the big giant head at Desens Digital. I run Klaxon Themes when I get a spare minute, and I enjoy teaching and learning while I lead the Women In WordPress community on Facebook.

When I’m not reviewing data and suggesting one more tweak, I’m usually at home outside with the fam.

Most days you’ll catch me drawing whimsical creatures, making weird crochet critters, building a LEGO something-or-another, or reading another fantasy/sci-fi book.

Meet me on LinkedIn or send me an email to say hello.