What it’s like to be a fractional CMO in healthcare

Notes about what makes being a fractional CMO in healthcare an awesome responsiblity.

  • A cartoon doctor in a lab coat stands between stacks of vintage electronic equipment, connecting cables.

    Why Clinic Integrations Lose Money for 6+ Months After Acquisition

    Acquiring a new clinic should accelerate growth within your organization, but for many healthcare operators, the real challenge begins after
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  • A woman with curly red hair sits on a blue couch, gently comforting a young girl with brown hair who looks up with a worried expression.

    What potty training taught me about leadership

    This morning, my toddler brought me several handfuls of poop from his diaper. He handed them to me while I
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  • Animated man and young girl sit anxiously on blue chairs in a waiting room, with teal walls, a clock, and medical posters in the background.

    Why Choose a Fractional CMO

    Did you know that the average full-time CMO salary without benefits or any additional compensation is roughly $225k-$375k?  In addition
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  • Animated woman with dark hair stands indoors, surrounded by floating sticky notes, looking concerned—perhaps juggling her responsibilities as a fractional CMO. Cityscape visible through large windows in the background.

    What is the Functional Marketing Framework

    The Functional Marketing Framework isn’t about adding another consultant or software to your business. It’s about connecting the strategy, systems,
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