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A woman with long brown hair and bangs, wearing large sunglasses, smiling at the camera. The photo is in a circular frame with a blurred outdoor background.
Toggle Menu
A woman with long brown hair and bangs, wearing large sunglasses, smiling at the camera. The photo is in a circular frame with a blurred outdoor background.
  • Home
  • About Me
  • Articles & Talks
  • FAQs
Book a Call

  • Animated man and young girl sit anxiously on blue chairs in a waiting room, with teal walls, a clock, and medical posters in the background.
    Leadership & Team Development | Marketing Strategy | Scaling Multi-Location Growth

    Why Choose a Fractional CMO

    ByTaylor Desens November 12, 2025December 2, 2025

    Did you know that the average full-time CMO salary without benefits or any additional compensation is roughly $225k-$375k?  In addition to a marketing leader, your business needs employees or agencies to run ads, deliver creatives, and come up with great content that connects with your customers in a meaningful way. With extra headcount and overhead…

    Read More Why Choose a Fractional CMOContinue

  • Animated woman with dark hair stands indoors, surrounded by floating sticky notes, looking concerned—perhaps juggling her responsibilities as a fractional CMO. Cityscape visible through large windows in the background.
    Marketing Strategy

    What is the Functional Marketing Framework

    ByTaylor Desens November 12, 2025December 2, 2025

    The Functional Marketing Framework isn’t about adding another consultant or software to your business. It’s about connecting the strategy, systems, and execution of the marketing team into a measurable growth engine. If you team is talented, you’ve got the right tools, and your team is doing all the marketing campaigns but it doesn’t connect, you’re…

    Read More What is the Functional Marketing FrameworkContinue

copyright 2025 Taylor Desens.

Fractional CMO for Multi-Office Healthcare Organizations.

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