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  • A serious-looking animated woman in glasses and earrings holds a broken heart-shaped object in her hands, standing in an doctors office setting.
    Marketing Strategy | Regulations

    7 Common Marketing Healthcare Regulations and How to Avoid Them

    ByTaylor Desens December 8, 2025January 22, 2026

    Marketing is highly regulated in healthcare, and for good reason. We’re all about protecting patient health, but are we also protecting patient trust?

    Read More 7 Common Marketing Healthcare Regulations and How to Avoid ThemContinue

  • A cartoon doctor in a lab coat stands between stacks of vintage electronic equipment, connecting cables.
    Data Integration & Reporting | Marketing Strategy | Scaling Multi-Location Growth

    Why Clinic Integrations Lose Money for 3-18 Months After Acquisition

    ByTaylor Desens November 24, 2025December 11, 2025

    The true value of an acquisition depends on the quality (and speed) of integration. If your marketing team isn’t prepared with a predictable, framework then you could leak revenue for up to 18 months.

    Read More Why Clinic Integrations Lose Money for 3-18 Months After AcquisitionContinue

  • Animated man and young girl sit anxiously on blue chairs in a waiting room, with teal walls, a clock, and medical posters in the background.
    Leadership & Team Development | Marketing Strategy | Scaling Multi-Location Growth

    Why Choose a Fractional CMO

    ByTaylor Desens November 12, 2025February 3, 2026

    A fractional CMO costs around 60% less than a traditional CMO, but can often deliver greater experience, knowledge, and insight.

    Read More Why Choose a Fractional CMOContinue

  • Animated woman with dark hair stands indoors, surrounded by floating sticky notes, looking concerned—perhaps juggling her responsibilities as a fractional CMO. Cityscape visible through large windows in the background.
    Marketing Strategy

    What is the Functional Marketing Framework

    ByTaylor Desens November 12, 2025February 3, 2026

    The Functional Marketing Framework isn’t about adding another consultant or software to your business. It’s about connecting the strategy, systems, and execution of the marketing team into a measurable growth engine.

    Read More What is the Functional Marketing FrameworkContinue

copyright 2026 Taylor Desens

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