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  • A female superhero with a yellow cape, typing on a laptop in a cozy room with bookshelves in the background.
    DIY Marketing | Small Business

    What is a CTA in marketing and how do you use it

    ByTaylor Desens January 8, 2021September 6, 2025

    If you’re selling goods or services online you’ve probably heard about the CTA – the all magical engagement tool that will transform your business. But, do you know what it is? Did you know that CTAs look different depending on if you’re on a website, a social platform, or a google ad? Did you know…

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  • Everything You Need to Know About Facebook Pixels
    DIY Marketing

    Everything You Need to Know About Facebook Pixels

    ByTaylor Desens August 24, 2020February 8, 2025

    There are a lot of different channels to advertise to your customers these days, and one of the most popular channels is Social Media. As much as we may get tired of seeing the same ads over and over, there’s power in ad campaigns. Facebook is the most popular social media platform for ads primarily…

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  • Online Reviews & Modern Word of Mouth Advertising
    DIY Marketing | Online Reviews | Small Business

    Online Reviews & Modern Word of Mouth Advertising

    ByTaylor Desens July 16, 2020February 8, 2025

    As long as we’ve been talking, we’ve been giving reviews. Through word of mouth we’ve told friends and strangers what products are worth buying, which companies you can trust, and why you should NEVER eat at Jimmy’s Milkshake + Sushi Bar. Word of Mouth may have started in person, but twenty years after buyers started…

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copyright 2025 Taylor Desens.

Funnel Optimization for High-Earning Service-based Businesses.