Marketing teams are struggling. Not because they lack effort, talent, or tools, but because no one is steering the ship. How you eliminate random acts of marketing before spending more money on marketing will steer your course for success. This framework is how I diagnose growth drag before recommending new tools, more spend, or additional…
Marketing is highly regulated in healthcare, and for good reason. We’re all about protecting patient health, but are we also protecting patient trust?
The true value of an acquisition depends on the quality (and speed) of integration. If your marketing team isn’t prepared with a predictable, framework then you could leak revenue for up to 18 months.
Rolling in a new company takes time, but we don’t have any time to waste.
A fractional CMO costs around 60% less than a traditional CMO, but can often deliver greater experience, knowledge, and insight.
The Functional Marketing Framework isn’t about adding another consultant or software to your business. It’s about connecting the strategy, systems, and execution of the marketing team into a measurable growth engine.
When potential customers visit your website, they’re already interested in your product or service. They might even be excited to learn more — better yet, they might be ready to buy. You’re call to action is the next step in closing the deal.
There are a lot of different channels to advertise to your customers these days, and one of the most popular channels is Social Media. As much as we may get tired of seeing the same ads over and over, there’s power in ad campaigns. Facebook is the most popular social media platform for ads primarily…
copyright 2026 Taylor Desens
Fractional CMO for Healthcare
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