Acquiring a new clinic should accelerate growth within your organization, but for many healthcare operators, the real challenge begins after the deal closes. Clinic integration is the biggest risk in healthcare acquisitions. Leaders typically expect integrations to be straightforward, but in reality, acquisitions can lose money for up to 18 months while systems merge. When…
This morning, my toddler brought me several handfuls of poop from his diaper. He handed them to me while I was actively saying “Let’s take off your diaper and clean up your poop.” That’s what it feels like when you roll-up an acquired company into an organization — I’m trying to integrate a whole new…
Did you know that the average full-time CMO salary without benefits or any additional compensation is roughly $225k-$375k? In addition to a marketing leader, your business needs employees or agencies to run ads, deliver creatives, and come up with great content that connects with your customers in a meaningful way. With extra headcount and overhead…
The Functional Marketing Framework isn’t about adding another consultant or software to your business. It’s about connecting the strategy, systems, and execution of the marketing team into a measurable growth engine. If you team is talented, you’ve got the right tools, and your team is doing all the marketing campaigns but it doesn’t connect, you’re…
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