What it’s like to be a fractional CMO in healthcare
Notes about what makes being a fractional CMO in healthcare an awesome responsiblity.
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7 Common Marketing Healthcare Regulations and How to Avoid ThemMarketing is highly regulated in healthcare, and for good reason. We’re all about protecting patient health, but are we also protecting patient trust?
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Why Clinic Integrations Lose Money for 3-18 Months After AcquisitionThe true value of an acquisition depends on the quality (and speed) of integration. If your marketing team isn’t prepared with a predictable, framework then you could leak revenue for up to 18 months.
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What potty training taught me about leadershipRolling in a new company takes time, but we don’t have any time to waste.
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Why Choose a Fractional CMOA fractional CMO costs around 60% less than a traditional CMO, but can often deliver greater experience, knowledge, and insight.
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What is the Functional Marketing FrameworkThe Functional Marketing Framework isn’t about adding another consultant or software to your business. It’s about connecting the strategy, systems, and execution of the marketing team into a measurable growth engine.
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What is a CTA in marketing and how do you use itWhen potential customers visit your website, they’re already interested in your product or service. They might even be excited to learn more — better yet, they might be ready to buy. You’re call to action is the next step in closing the deal.
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Everything You Need to Know About Facebook PixelsThere are a lot of different channels to advertise to your customers these days, and one of the most popular channels is Social Media. As much as we may get tired of seeing the same ads over and over, there’s power in ad campaigns. Facebook is the most popular social media platform for ads primarily…