Heya, I’m Taylor

I am a fractional CMO for Women’s Healthcare MSOs focused on consolidating marketing systems, integrating automation tech, and building simplified dashboards that standardize KPIs.

I’ve got a head for development and a heart for marketing, so i understand the jargon on both sides of the digital spectrum. That’s why I focus on fixing the 90-day post-acquisition inconsistencies that quietly hide revenue leaks:

  • Reduce revenue delays after new clinic integration
  • Unifiy KPI baselines
  • Build live data dashboards across clinics and vendors
  • Consolidate external resources and reporting into a unified structure
  • Ensure compliant patient acquisition across clinics

Where It All Started:

I started in a one-person marketing team supporting 15 offices in the US and a dozen international locations.

With limited marketing support, I learned how to standardize campaigns across markets, align teams towards a single goal, and build systems that scale.

How I Get It Done:

I use the functional marketing framework to show organizations where the revenue leaks are, how much they’re costing the company each month, and what fixes will recover that revenue without disrupting clinic operations.

I deliver a scalable, repeatable framework with:

  • 90-day acquisition-integration audit
  • Unified KPI baseline
  • Vendor/tech consolidation plan
  • Risk map of PHI exposure risk, reporting uncertainty, and revenue latency

I’ve worked with and will advocate for automation and marketing tools that help marketing teams get more done and reduce overhead including: Customer.io, Make Automation, Zapier, Airtable, FunnelKit, Hubspot, GoHighLevel, and Salesforce.

When marketing is working hard but not together, it’s time for another perspective.

Book a Chat

What it’s like working with me

I’ve built marketing systems across industries, which means I bring operational thinking and fresh perspective to healthcare’s specific challenges: HIPAA constraints, EMR integration while respecting PHI, and multi-location complexity.

  • “Taylor is an amazing partner to work with. She quickly and easily grasps the unique challenges for every project that she has worked on. Our clients are consistently impressed with her.

    5 stars does not give Taylor enough credit.”

    James Bloomer
    Partner
    Coretechs Consulting

  • Taylor worked closely with us to deliver top-quality tools while staying mindful of our financial limitations.

    Thanks to this collaboration, GAAPP has grown a lot. The new technologies and the user-friendly website gave us the push we needed to better connect with our community, reach more people, and keep moving forward.

    Honestly, we couldn’t have asked for a better partner in this journey.

    Victor Gascon Moreno
    Vice-President of
    Awareness and Operations, Global Allergy & Airways Patient Platform

  • Our new website is my dream come true! Taylor was absolutely phenomenal!

    Not only does it look fantastic but the functionality from a user standpoint (and especially from a backend standpoint) has knocked my socks off!

    Abio Properties logo

    Krista Loewen
    Marketing Director
    Abio Properties

  • As a marketing agency owner for over 40 years, I can’t say I run across colleagues that are solid and knowledgeable often.

    Taylor Desens is a keeper. Not only has her team worked on my own agency tech, I also trust her to work on most of my client projects.

    Kolleen Shallcross
    Owner
    Shallcross Marketing

  • What sets Taylor apart is her approachability and willingness to collaborate.

    Whether you have a specific vision or need guidance, Taylor can bring your ideas to life.

    I highly recommend her to anyone seeking a partner who goes above and beyond to exceed expectations.

    Kat Dara
    Sr. Director of Marketing
    Clearwater Health

  • Taylor is a strategic marketing thinker who knows how to tell your story and make your work shine.

    I can’t recommend her enough!

    Lynn Taylor
    Owner
    Taylor Made Plans

  • Clearwater logo featuring a stylized turquoise C design next to the word Clearwater in bold, dark blue text on a light background—perfect for web development projects or capturing a marketer mindset.
  • Allergy & Asthma Network logo featuring blue and gold text, a partial sunburst design on the right side, and a style reminiscent of Taylor's signature clarity.
  • Logo for the Coalition of Skin Diseases featuring interlocking blue shapes forming the letters CSD above the organizations name in blue text.
  • Logo with a tree and DNA helix combined in a circle on the left, and the text Taylor Complete Care 3.0 in blue on the right.
  • Logo for Global Allergy & Airways Patient Platform, featuring bold text and a green and blue abstract circular design on the left—ideal for organizations seeking a professional look under the guidance of a fractional CMO.
  • Logo with the words Little Airways Big Voices in black and blue text, next to clusters of multicolored dots.
  • Logo with the text TRU Health & Aesthetics in gold lettering on a dark blue background, framed by a partial gold square—crafted with Taylor's signature touch of elegance.
  • Text graphic reads ECZEMA in Skin of Color, with ECZEMA in large blue letters and a green and orange brushstroke underneath, designed by Taylor.
  • Allergy & Asthma Network Trusted Messengers logo featuring blue and yellow text on a white background, with the name Taylor included.

Now Some Fun

I’m the big giant head at Desens Digital. I run Klaxon Themes when I get a spare minute, and I enjoy teaching and learning while I lead the Women In WordPress community on Facebook.

When I’m not reviewing data and suggesting one more tweak, I’m usually at home outside with the fam.

Most days you’ll catch me drawing whimsical creatures, making weird crochet critters, building a LEGO something-or-another, or reading another fantasy/sci-fi book.

Meet me on LinkedIn or send me an email to say hello.

  • Woman making a silly face next to Taylor, a smiling toddler in suspenders, both standing in front of a brick wall.
  • A black cat and a fluffy gray tabby cat are lying side by side on a brown chair in Taylor’s room, which features hardwood floors and white doors.
  • Pencil sketch of a bear with a sad expression, wearing a clown hat and ruffled collar, drawn on lined paper.
  • A woman, a man, and a young child sit together on a brick edge in front of a fountain in a park with trees and buildings in the background.
  • A brown dog with a pink collar lies on a patterned cushion on Taylor’s porch, looking outside through the railing. A broom leans against the wall nearby.
  • Taylor, dressed in a superhero costume with a green cape and headband, sits at a table using her laptop in a dimly lit, purple-walled room.
  • A dog wearing a sweater sits at a table, holding a phone to its ear with one paw and a notebook open in front of it.
  • A green circle with the words DESENS DIGITAL in black and outlined black text, with a slight shadow effect to the bottom right.
  • A woman in a retro superhero costume with a blue mask, red gloves, and a yellow cape holds a smartphone and looks to the side.