Big Sprocket

Big Sprocket has been developing corporate apps for years, so when Kyle decided they were ready to reimagine the brand’s logo, he wanted to keep things familiar while adding modernity and warmth.

We developed a mark with a new, brighter blue and integrated a more-familiar gear with a simple sans-serif font to update the brand to a more sophisticated style without losing the original design.


Illustrator // Sketch


Brand Identity

The Final Design


The Process + Alternatives

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